The Integrative Stream

A La Carte Cable, Take II

One other thought about a la carte cable channel pricing. As mentioned below, I don’t watch ESPN. And yet, it’s one of the most expensive cable channels out there on a per customer basis. I’d be willing to pay not to get it–that is, I’d pay the cable company whatever their margin on the ESPN channel is as long as I didn’t have to pay the $2.50 that Comcast then pays on to Disney. Of course, this means ESPN might get more expensive for the people who watch it,as Disney scrambles to cover the cost of licensing football games, but that’s fine: they watch it. No reason for me to subsidize them.